Ed East
Opinion
02 November 2022
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Recent headlines haven’t been kind to Meta and the metaverse, but Ed East, Founder of Billion Dollar Boy, sees consumer interest in a virtual world growing and a lot of potential for brands even after a difficult quarter, based on new research from the agency.
Opinion
23 January 2020
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Following the censuring of an influencer for Pretty Little Thing for posting about the brand outside of an advertising context, Billion Dollar Boy’s Ed East explores where the rules suggest some murky standards.
